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Film Brand Identity
and Communications
 
Brand Architecture and Identity
Brand Environment
Film Brand Identity
and Communications
Graphic
Signage System
Publications
Website
Digital Visual
 
 
 
In this industry where the box office
is the crucial criteria,
promotion leads as the important package
and the business card for most movies
and television programs.
 
 
It crystallizes the originality and wisdom of all the designers and the creative crews. The motivation to go to the cinema of many audiences is stimulated by the film’s pre-publicity. And among all those promotion methods, the movie poster is one major way to promote all those programs.
Movies and television programs’promotion business served by Morning Design includes: financing and promoting, propaganda film editing, still photographing, poster picture photographing, poster design, movies, television program promotion, designing news conferences on releasing new movies and television programs. Morning design is the only design company that took part in the Chinese movie commercializing process over its whole developing period.
Since 2000, we have designed posters for more than 10 well-known movies. We provide our design service for famous Chinese movie producers and directors. Our notability in Chinese movie industry is unquestionable.
 
 
《A Dream of Red Mansions》Brand Identity
 
 
Brief Introduction: As the investor of “A Dream of Red Mansions”, Beijing Hualu Film and TV Production Company usually pays its attention on TV series production, as the famous “Emperor in the Han Dynasty” for example. “A Dream of Red Mansions” is their first film production. And this album was created for them to take part in Sichuan TV Series Festival in 2005.
Client: Beijing Rosat Film Production
Project: Film Brand Identity and Communications
Services: Poster Design Album Design
Timeline: 2007~2009
 
 
《Painted Skin》Film Brand Identity
 
 
 
Brief Introduction: “Painted Skin” is the most completed designing work Morning devoted itself into. Since the story has just been written out, Morning began to take part in its design job. Employees like Wei Lai even went to the shooting place Hengdian to discuss with the photographing crew on the design details.
Client: Ningxia Film Production Co. Ltd.
Project: Film Brand Identity and Communications
Services: Poster Design Album Design
Timeline: 2007~2008
 
《The Banquet》Film Brand Identity
 
 
 
Brief Introduction: The Banquet is a palace tragedy co-produced by Director Feng Xiaogang and HY Brothers and Media Asia with the investment of USD20 million.
We were responsible for the overall publicity and promotion of the movie, including the posters, bus advertisement, foldout, and cinema booklet. For the design of the tone on the posters, we decided to adhere to the dark tone for both commercial and art posters. Such a tone not only highlights the tragedy of the story, but also represents the mystery of the imperial palace.
Client: HuaYi Brothers Film Investment Co. Ltd.
Project: Film Brand Identity and Communications
Services: Poster Design Album Design
Timeline: 2006
 
《Mei Lanfang’s》Film Brand Identity Album Design
 
 
Client: Film Production Units
Project: Film Brand Identity
Services: Business Invitation Book
Timeline: 2004
 
《House of Flying Daggers》Film Album Design
 
Brief Introduction: Zhang Yimou as the second Kungfu movie directs “House of Flying Daggers” after his first successful one “Hero”. It not only led the way in the box office, but also was recognized in many international awards like the Golden Globes. Morning designed its financing brochure and other publicizing materials.
Client: Beijing New Picture Film Production Co. Ltd.
Project: Film Brand Communications
Services: Album Design
Timeline: 2004
 
《Baby Project》Film Brand Communications
Album Design
 
Brief Introduction: HY Brothers as its new year’s film released “Baby Project”. Jacky Chen, Louis Koo, Nicholas Tse and Daniel Wu were starring in it. This case was given to Morning Design after we just successfully finished our job on The Banquet. And this time we were responsible for the design job of the whole series of posters, the film’s DVD cover and its promotion handbook.
Client: HuaYi Brothers Film Investment Co. Ltd.
Project: Film Brand Communications
Services: Album Design
Timeline: 2006
 
《Wanggui and Anna》Film Brand Identity
Poster Design
 
Client: Beijing HBN Entertainment Co., Ltd.
Project: Film Brand Identity
Services: Poster Design
Timeline: 2007
 
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  Morningdesign Consulting co., ltd   Tel:8610-51283099 Fax:8610-51283099-860   Rom506, Huayuan jinglin Bay, huilongguan, changping District, beijing, china 102208