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Brand Architecture 
and Identity
 
Brand Architecture and Identity
Brand Environment
Film Brand Identity
and Communications
Graphic
Signage System
Publications
Website
Digital Visual
 
 
 
   
Ocean international Center Brand Strategy
Brand Identity Design Brand Communications
 
 
Brief Introduction: Sino Ocean land International Center is a business center located in Beijing CBD. The outer elevation of this building is made by a metal broad and glass panel wall. Based on this architecture’s appearance and its character, we designed a signage System emphasizing its modern and technological sense in the aspect of designing material. What’s more, we added some fashionable feathers in it, which helps to promote its image as a whole.
Client: Sino- Ocean-land Real Estate Co. Ltd.
Project: Brand Strategy
Services: Brand Identity Brand Environments Design
Timeline: 2005
 
America Rock Brand Strategy Brand Identity Design
Brand Communications
 
 
 
Brief Introduction: Post-modern city is located in Chaoyang District in Beijing. It is famous for its elegance, comfort and strong sense of modernization. We used many bright colors in this design to show the project’s young and individualized characteristics, which immediately touched our clients’ heart. The most sparkling feather of our design is the work we did on the two business streets there.
Client: Neo China Group
Project: Brand Strategy
Services: Brand Identity Brand Environments Design
Timeline: 2004~2006
 
Chemsun Property Brand Identity Design
 
 
Brief Introduction: Sino-Ocean land Real Estate Co. Ltd. is one out of the ten well-known real estate companies, which could have their stocks, listed on the Hong Kong stock market. Sino-Ocean land Chemsun International Mansion is another modern top residence program in Beijing it conducts. Morning designed one excellent signage System for it, fitting perfectly with its elegant image.
Client: Sino-Ocean-land Real Estate Co. Ltd.
Project: Brand Strategy
Services: Brand Identity Brand Environments Design
Timeline: 2005
 
Ming Le Brand Identity Design
 
Client: Beijing Mingyue Play Script Creation Studio
Project: Brand Identity Design
Timeline: 2005
 
King's Rose Brand Identity Design
 
 
 
Client: Beijing Lotus Thai Tourism Development Organization
Project: Brand Identity Design
Services: Brand Identity Design Visual Identity Design
Timeline: 2007~2008
 
Stone Hermit Brand Identity Design
 
Client: Beijing Stone Hermit Investment Consulting Co.,Ltd.
Project: Brand Identity Design
Timeline: 2007
 
BKY Brand Identity Design
 
 
Client: Beijing Bokaiyuan Design Company
Project: Brand Identity Design
Timeline: 2005
 
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  Morningdesign Consulting co., ltd   Tel:8610-51283099 Fax:8610-51283099-860   Rom506, Huayuan jinglin Bay, huilongguan, changping District, beijing, china 102208