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Brand Architecture 
and Identity
 
Brand Architecture and Identity
Brand Environment
Film Brand Identity
and Communications
Graphic
Signage System
Publications
Website
Digital Visual
 
 
 
Increasing globalization of markets
and media saturation has led to the rise of brand recognition as one of the most important tools in advertisement and marketing.
 
 
Increasing globalization of markets and media saturation has led to the rise of brand recognition as one of the most important tools in advertisement and marketing. Brand recognition is the core representation of any company and a good corporate face is important for the market today and for years to come.
Although brand recognition is a developing concept in the Chinese market, it is a relevant issue for all companies and entrepreneurs.
Morning Design offers a wide range of brand recognition services including brand maintenance, brand design, marketing, brand name development, and brand management.
Utilizing our extensive knowledge in brand promotion, Morning Design has developed an encompassing approach in providing website design services of the highest caliber to our clients in order to gain maximum results.
 
 
 
Aimer Brand Identity Innovation Brand Naming
Brand Identity Design
 
 
 
 
Brief Introduction: Aimer is the No.1 brand in China’s underwear industry. We started cooperation with Aimer in 2003. At that time, Aimer was confronted with the problem of identity transformation; Aimer experienced a lot of trouble before coming to us.
The improved Aimer identity has achieved great success in the market, not only attracting more new customers, but also becoming the preferred brand by a large number of old customers. Of course, the success of a brand is not simply due to the identity. We play a secondary, but indispensable, role in its success.
Client: Beijing Aimer Undercover Co. Ltd.
Project: Brand Recognition design
Services: Brand Naming Brand Identity Design
Timeline: 2005~2007
 
 
SinoOcean Land Brand Strategy Brand Identity Design
 
 
Brief Introduction: Sino- Ocean land Real Estate Co. Ltd. owns the longest partnership with Morning design. Its company spirit “Growing up together, accompanying your whole life” also shows its longstanding friendship with many cooperative partners. And it is also this friendship and awareness for both sides that led to the smooth working relationship for us.
Client: Sino-ocean Land Holdings Limited
Project: Brand Strategy
Services: Brand Identity Design Visual Identity Design
Timeline: 2003~2009
 
Greatwall Life Brand Identity Design
 
 
Client: Great Wall Life Insurance Co.,Ltd.
Project: Brand Identity
Services: Brand Identity Visual Identity Cartoon image Design
Timeline: 2004~2007
 
Klylin Visual Brand Identity Design
 
 
Client: National University of Defense Technology
Project: Brand Identity Design
Services: Brand Communications
Timeline: 2005
 
Creative Pioneer Brand Identity
Brand Environments Design
 
 
Client: Beijing Television
Project: Brand Identity Design
Services: Brand Identity Brand Environments Design
Timeline: 2008~2009
 
Master Association Brand Strategy
Brand Identity Design
 
 
Brief Introduction: Kong Fu Contest is the only Chinese sports contest promoted to the international level conducted by Chinese TV Sports Promotion Co. Ltd. It aims at promoting Chinese sports products to the world in a commercial way. Thinking of this request, we combined the feathers of international commercial sports events and this Kong Fu contest together to create one international brand image.
Client: China Central Television
Project: Brand Strategy
Services: Brand Identity Design Visual Identity Design
Timeline: 2008
 
Ocean Family Brand Strategy
 
 
 
Brief Introduction: Morning Design helped Sino–Ocean land to create its brand spirit as “Growing up together, accompanied by happiness forever” based on its company spirit as “reliable friends”. From its image demand as “warmness comes from the family”, it created a friendly brand image for Sino- Ocean land.
Client: Customer Relationship Department of Sino-ocean Land Holdings Limited
Project: Brand Strategy
Services: Brand Identity Design
Timeline: 2005~2009
 
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  Morningdesign Consulting co., ltd   Tel:8610-51283099 Fax:8610-51283099-860   Rom506, Huayuan jinglin Bay, huilongguan, changping District, beijing, china 102208